What is SEO and Why it is Essential for a Website?

What is SEO?

Have you ever wondered that how search engine find website contain your query term from million of other sites and why some websites rank better than the other websites. It is done with one of website marketing technique call search engine optimization (SEO).

SEO helps search engine to find and rank a website. Search engine uses ‘spider’ or ‘bots’ to crawls a website in order to find out what the site is about. Before showing results search engine performs a range of activities like crawling, indexing, processing, calculating relevancy and retrieving results. After crawling a website the next step is to index that website content in a database which is retrieved later. Whenever you enter a query in search box and hit ‘search’ then search engine compares that query with the stored indexed pages in the database. Then search engine calculates relevancy of that pages with query string. Remember that all search engines use different algorithm to calculate relevancy of the content and that’s why all search engines show different results. Retrieving and displaying result in browser is the last step performed by search engine.

Why SEO is Important for Website:
A statistics shows that 90% users visits websites which are on the first page of search engine result page (SERP) and 75% of traffic is directed to your website from search engine. Search Engine Optimization (SEO) is the method use to improve the visibility of a website on search engine. Now a days all companies use internet for marketing and each company desire to appear on top list of search engine. If a website frequently appears on first page the more traffic it receives from search engine. Better the ranking of the website, higher the ranking on search engine.

On-Page and Off-Page SEO:
You can increase your chance of appearing on the top list of search result by making your website search engine friendly. SEO include various factors like on page and off page optimization.

The on page optimization of a website includes title, meta keywords, meta description, content, heading tags and so on. The off page optimization includes your inbound and out bound linking.


The Fact about SEO:
Search engines frequently update algorithm which they use to rank website. In result, a website may appear on top of the list on a day and may disappear on the very next day. SEO is time consuming and you need lots of patience.

Importance of Content:

In today era, everyone wish to have online presence and to come on top page of various search engines like google, yahoo, msn or bing etc. To bring a website on top there are lots of important factors come under search engine optimization and content is one of it. Because search engine can’t see your website it only read the information of your website provided in text form.


Every search engine love fresh, unique, relevant and quality content. Writing fresh content and updating it regularly will increase your page rank. Remember, if search engine finds that content in your blog or website is duplicate than it will ban your website. So be careful of copying content.


Consideration:

• Firstly do little keyword research which you use to optimize your website.
• Your content should be relevant to those keywords
• Don’t copy content from other sites. It needs to be fresh and updated regularly
• Do proper research on your article topics
• Use proper grammar
• Don’t write invisible text as it is considered black hat technique which mostly optimizers use to rank high in search engine. Don’t try to be smarter than search engine because it can kick you out from search engines.
• Write content for reader, it should be interesting, to the point and which keep them engage
• The overall percentage of your keywords density should be 4% to 5%, otherwise search engine consider it as spam.

You can achieve good ranking if your website has maximum back links and content rich pages in form of articles, product details or additional information etc.